I created a logo for the tea brand, and this time tried to not have tons and tons of ideas as I am wont to do. I chose this idea from a sketch I made weeks ago and made a few dud versions before I hit on one I was happier with. The teardrop shapes are similar to those on the package design, which lends a little bit of visual consistency overall.
The B was nice and intricate but I felt it got lost in the pattern so I made it black. Here there is a grey overlay on the lettering; I later undid this as it added that little bit too much to the packaging cover!
On the packaging:
Tried without a "Blended Teas" text, which I didn't think would work with a fictional brand as these kinds of things are usually built on a brand presence which is already known and understood.
Logo on the box cover and on the label, below.
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