Current final versions of the three product packages for Blended Teas, a fictional tea brand I created as part of an exercise in brand visuals and illustration.
Strawberry Blend flavour
As can be seen I ended up combining the fruit pattern with the teardrops underneath at a lower opacity. This happened by accident when I had one layer turned off so I could experiment with the other, and accidentally turned one of them on. I wanted the illustrations box to look "busy", so put boxes around the text so it could be legible. The blue colour was kept throughout the iteration process as I found it worked well with the colour schemes of each fruit - a pinker colour was tried out but I found that this meant the illustration didn't stand out as well.
Since I used the type Marketing Script for the logo and the name of each flavour, I felt it would be suitable to select keywords in the bodies of text and highlight them in the same typeface. This serves a dual purpose of having visual consistency and an element of persuasion by highlighting the buzzwords in the product description which make the tea sound super beneficial.
Sweet Lemon Tea
Blueberry Brew
While I think I will go back and iterate this project some more after a break, it allowed me to get started on working with styles of familiarisation in the branding context which I have for some time wanted to base my honours project on. I definitely have quite a lot to learn still and I expect I will try a similar project with a different style and subject matter to more overtly test the different kinds of visual persuasion and how they can affect an audience.
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